In Consumer Behaviour, Which Term Refers to the Emotional Nature

question 125

Multiple Choice

In consumer behaviour, which term refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment?

• A) functional quality
• B) affective quality
• C) atmospherics
• D) position

---

Definitions:

Diversify Investments

A strategy to spread investments across various assets to reduce risk.

Risk-Management

The process of identifying, analyzing, and responding to risk factors throughout the life of a project or business to mitigate risks.

Investment Policy Statement

A document that outlines an individual's or entity's investment objectives and strategies.

Relevant Constraints

Factors or limitations that affect the choices available to a business or individual when making decisions.