Which of the Following Effects Is Attributable to Background Music

question 65

Multiple Choice

Which of the following effects is attributable to background music?

• A) The speed of the background music determines the speed at which consumers shop.
• B) The presence of background music has been found to decrease quality perceptions relative to an environment with no background music.
• C) Country music used in the background contributes to discount store perceptions.
• D) Incongruent music increases consumers' quality perceptions.

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Definitions:

Coupon Rate

The annual interest rate paid on a bond, expressed as a percentage of the face value, to the bondholders.

Face Value

Face value is the nominal value stated on a financial instrument such as a bond or a stock certificate, important in determining its maturity value or dividend payments.

Required Rate

The minimum expected rate of return on an investment, necessary to compensate for the risk taken.

Floating Rate Bond

A type of bond whose interest payments vary with changes in market interest rates, also known as a floater or variable rate bond.