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As perceived risk increases, search effort increases.
Perceived Social Norms
Individuals' beliefs about the behaviors and attitudes that are considered acceptable or typical within their social group or society.
Authenticity
The quality of being genuine, true to oneself, and honest in one’s feelings, values, and beliefs.
Existential Therapy
A form of psychotherapeutic approach that focuses on exploring the human condition, including themes like mortality, meaning, freedom, responsibility, and the nature of human relationships.
Main Goal
The primary objective or target that an individual, group, or organization aims to achieve.
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