Which Term Refers to Situational Characteristics That a Consumer Brings

question 93

Multiple Choice

Which term refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment?

• A) individual difference variables
• B) independent variables
• C) antecedent conditions
• D) dependent variables

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Definitions:

StdDev

A rephrased term for standard deviation, indicating the degree to which individual data points in a set diverge from the mean value.

Mean

A mathematical average of a set of numbers, calculated by adding them all together and dividing by the number of numbers.

Median

In an arranged sequence of values, the median is the number situated in the middle, thus separating the collection of numbers into two segments.

StdDev

Short for Standard Deviation, it measures the amount of variance or dispersion in a set of values.