Some Consumers Won't Purchase Products Online from Retailers Like Groupon

question 23

Multiple Choice

Some consumers won't purchase products online from retailers like Groupon, Buytopia, or Living Social because the products take too long to be delivered. Which type of risk is most likely influencing the decision not to purchase one of these brands?

• A) financial
• B) performance
• C) time
• D) social

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Definitions:

Reward System

The brain structures involved in reinforcing behaviors through pleasurable sensations, encouraging repetition of those behaviors.

Dopamine

A neurotransmitter involved in reward, motivation, and the regulation of mood and movement.

Hyperactivity

A condition characterized by excessive restlessness and movement, often diagnosed in the context of attention-deficit/hyperactivity disorder (ADHD).

Public Speaking

The act of speaking in front of a live audience with the intention of informing, persuading, or entertaining.