The Affective Decision-Making Perspective Assumes That Consumers Often Make Purchases

question 120

True/False

The affective decision-making perspective assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behaviour under consideration.

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Definitions:

Flexibility

The willingness and ability to adapt to new circumstances or to changes in one's environment.

Risk Taking

The act of engaging in actions that involve uncertainty or danger with the potential for positive outcomes.

Intellectual Characteristic

A trait or feature relating to the intellect, such as analytical thinking, creativity, or knowledgeability.