One Reason the Internet Improves Consumer Search Activities Is the Fact

question 64

True/False

One reason the Internet improves consumer search activities is the fact that consumers have the ability to control information flow much more efficiently than if they were viewing product information from mass media sources.

Understand the various factors influencing a salesperson's ability to create customer value, including genetic predispositions and educational background.

Recognize the importance of direct, two-way communication in personal selling and its impact on purchase decisions.

Identify the roles and processes involved in sales management, including planning, implementing, and evaluating personal selling efforts.

Acknowledge the significance of relationship selling in building customer value and long-term connections.