Coffee Maker Scenario Jane Was Visiting Her Friend and Was Served a Coffee

question 73

Multiple Choice

Coffee Maker Scenario
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Tim Hortons and Starbucks. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath and Beyond, Home Outfitters, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Verismo. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Tim Hortons coffee while none of the others did, and she ended up purchasing that one for $150 because that's her favourite brand of coffee.
-Refer to Coffee Maker Scenario. Jane purchased the coffee maker that was able to make her favourite brand of coffee drinks. What can be said about her feelings towards the Tim Hortons' brand?

• A) There is brand loyalty.
• B) There is brand inertia.
• C) There is brand affect.
• D) There is brand extension.

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Definitions:

Aesthetic Experience

Experience of beauty or artistic taste, engaging the senses, emotions, and intellect.

Laughing

The involuntary reaction of expressing mirth, amusement, joy, or scorn with audible chuckles or other sounds.

Aristotle

An ancient Greek philosopher and polymath who made significant contributions to numerous fields of knowledge, including ethics, metaphysics, logic, and natural sciences.

Aesthetic Experience

A complex emotional and cognitive response one has when appreciating art or beauty, often characterized by a sense of pleasure or meaningful interpretation.