Which Decision-Making Perspective Assumes That Consumers Diligently Gather Information About

question 32

Multiple Choice

Which decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy?

• A) rational decision-making
• B) experiential decision-making
• C) behavioural influence decision-making
• D) intensive decision-making

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, representing a hierarchy of human needs, from basic physiological needs to self-actualization.

Drive-Reduction Theory

A theory suggesting that the motivation of behavior arises from biological needs that drive an individual to act in ways that reduce these drives.

Cognitive Developmental Theory

A theory in psychology that explains how children acquire the ability to think, learn, and reason as they grow.

Resolution Phase

In sexual response, the phase following orgasm during which the body returns to its pre-arousal state.