Positive WOM Occurs When Consumers Spread Information from One to Another

question 27

True/False

Positive WOM occurs when consumers spread information from one to another about positive consumption experiences with companies.

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Definitions:

Dominant Males

Males who hold the highest rank within a social hierarchy, often having priority access to resources and mates.

Heritability

A measure of how much of the variation in a trait within a population can be attributed to genetic differences among individuals.

Athletic Ability

The physical and mental skills and talents that contribute to a person's proficiency in sports and physical activities.

Genetics

The study of heredity and the variation of inherited characteristics, including how genes are transmitted from parents to offspring.