Which Statement Does NOT Accurately Describe Brand Loyalty

question 78

Multiple Choice

Which statement does NOT accurately describe brand loyalty?

• A) Brand loyalty directly influences behaviour because it does not include an attitudinal component.
• B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
• C) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
• D) Brand loyalty influences the value of a product to a firm.

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Definitions:

Wellness

The active pursuit of activities, choices, and lifestyles that lead to a state of holistic health.

Difficulty Swallowing

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NPO Status

A medical instruction meaning "nil per os" or nothing by mouth, used to ensure a patient's stomach is empty for medical reasons.

Certified Nursing Assistant

A person who has received certification to help patients with healthcare needs under the supervision of a Registered Nurse or a Licensed Practical Nurse.