Which Decision Rule Do Consumers Use to Select an Option

question 100

Multiple Choice

Which decision rule do consumers use to select an option that performs best on the most important attribute to that consumer?

• A) conjunctive
• B) disjunctive
• C) lexicographic
• D) primary

---

Definitions:

Globalism

The process of integrating nations and peoples politically, economically, and culturally into a cohesive global community.

External-Operational Communication

Communication that occurs between an organization and external parties to facilitate operations and achieve objectives.

Vendors

Vendors are individuals or companies that sell goods or services to other entities, usually in a business-to-business (B2B) context.

Cross-Cultural Competency

The ability to understand, communicate, and effectively interact with people across different cultures.