A Consumer Recognizes a Need When He or She Perceives

question 1

Multiple Choice

A consumer recognizes a need when he or she perceives a difference between which of the following?

• A) benefits and costs
• B) actual state and desired state
• C) actual self-concept and social self-concept
• D) perceived risk and actual risk

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Definitions:

Reader's Attention

The focus or interest of a reader that is captured by compelling content, design, or subject matter.

Deliver Bad News

The process of communicating unfavorable information in a sensitive and thoughtful manner.

Indirect Approach

A communication strategy that involves presenting the main message after providing the background information, rationale, or reasoning.

Emotional Investment

The extent of emotional energy, interest, or commitment one puts into a task, relationship, or issue.