Which Term Refers to the Set of Alternatives of Which

question 85

Multiple Choice

Which term refers to the set of alternatives of which a consumer is cognizant?

• A) universal set
• B) consideration set
• C) inert set
• D) awareness set

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Definitions:

Group Interview

A method of collecting qualitative data that involves simultaneous interaction with multiple participants to explore their perceptions, ideas, or opinions.

In-Group Review

A process where members of a specific group or community evaluate the work, behavior, or contributions of their peers within the same group.

Response Rates

The proportion of individuals who respond to a certain call or inquiry out of the total number solicited.

Interviewer Bias

Intentional or unintentional influence exerted by an interviewer in such a way that the actual or interpreted behavior of respondents is consistent with the interviewer's expectations.