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It is difficult for consumers to assess the quality of a product just by looking at it. Oftentimes, consumers must use a product to determine the quality level, and even then it is still sometimes difficult to determine the quality. Which type of attribute is quality?
Situational Cues
Environmental or contextual factors that can influence behavior or perceptions in a given situation.
Schachter Two-factor
A theory suggesting that human emotions are produced by physical arousal followed by a cognitive interpretation of the arousal based on environmental cues.
Emotional States
These are temporary feelings or moods experienced by individuals, such as happiness, anger, or sadness.
Physiological Cues
Bodily signals that indicate to an individual how they are feeling physically or emotionally, often in response to internal or external factors.
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