It Is Difficult for Consumers to Assess the Quality of a Product

question 115

Multiple Choice

It is difficult for consumers to assess the quality of a product just by looking at it. Oftentimes, consumers must use a product to determine the quality level, and even then it is still sometimes difficult to determine the quality. Which type of attribute is quality?

• A) search
• B) underlying
• C) secondary
• D) subordinate

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Definitions:

Nonverbal Communication

The transmission of messages or signals through a non-linguistic means, such as facial expressions, body language, gestures, or tone of voice.

Facial Expressions

Visible manifestations of emotions, intentions, or social communications through movements or positions of the muscles beneath the skin of the face.

Botox Paralysis

A temporary paralysis of muscles resulting from the administration of botulinum toxin (Botox), often used for cosmetic purposes to reduce wrinkles.

Emotion-Related Brain Circuits

The neural pathways in the brain that are responsible for processing and regulating emotions.