Which Type of Behaviour Occurs When a Consumer Actively Seeks

question 107

Multiple Choice

Which type of behaviour occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?

• A) complaining
• B) disconfirming
• C) switching
• D) anti-loyalty

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Definitions:

Present Value

The value today of a sum of money or cash flows expected in the future, discounted by a specific rate of return.

Interest Rate

The percentage charged on a loan or paid on deposits over a specific period of time, reflecting the cost of borrowing or the return on savings.

Consumes

The act of using up a resource or goods in the process of satisfying human needs or wants.

Utility Function

A utility function is a mathematical representation that assigns a level of utility or satisfaction to combinations of goods and services consumed.