Joseph A Bank, a Men's Clothing Store, Has Recently Started Advertising

question 28

Multiple Choice

Joseph A. Bank, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off your first item, 50% off the second, and 70% off the third." This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. How are the advertising and promotion being used?

• A) as a signal
• B) as a cue
• C) as a determinant attribute
• D) as an underlying attribute

---

Definitions:

People's Explanations

The reasons or justifications individuals give to make sense of their behaviors or occurrences in their environment, often studied in the context of attribution theory.

Culture

The shared beliefs, values, norms, behaviors, and material objects that constitute a people’s way of life.

Traditions

Beliefs or behaviors passed down within a group or society with symbolic meaning or special significance, often originating in the past.

Ideas

Mental concepts or thoughts that arise from creative thinking or understanding.