Many Sales Managers Are Assessing Whether Equipping Their Sales Force

question 1

Multiple Choice

Many sales managers are assessing whether equipping their sales force with tablets, such as Apple's iPad or Samsung's Galaxy, will be beneficial. The managers will make mental assessments of the features available and the benefits they offer as well as the value provided by those benefits. What is the term for this thought process?

• A) decision rules
• B) determinant criteria
• C) judgments
• D) feature analyses

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Definitions:

Property, Plant, and Equipment

Long-term tangible assets used in the operating activities of a business, such as buildings, machinery, and equipment.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.

Competitive Floor

The minimum price level that a product or service can be sold at within a competitive market, ensuring the seller remains competitive while covering costs.

Return on Assets

A financial ratio that shows the percentage of profit a company earns in relation to its overall resources.