Which Term Is Used to Describe the Practice of Offering

question 80

Multiple Choice

Which term is used to describe the practice of offering essentially identical products with different model numbers or names?

• A) pirated goods
• B) branded variants
• C) brand equity
• D) just noticeable difference

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Definitions:

Competitive Strategy

An approach a business adopts to distinguish itself from competitors and achieve a superior position in the market, often involving pricing, product differentiation, and market segmentation strategies.

Environmental Strategy

A plan of action aimed at managing the impact of an organization's activities on the natural environment.

Functional Strategy

Detailed plans aimed at achieving the strategic objectives set for specific departments or functions within an organization.

Strategic Intent

A company's clear and concrete aim to achieve a specific goal or set of objectives, guiding its strategy and actions.