Examlex
Distinctions at basic levels in a consumer's product categories are very specific, while distinctions at subsequent levels are generally made across product categories..
Attributes
Characteristics or features of a product or service that are considered when evaluating or making a choice.
Descriptive Norm
A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.
Affiliation Goal
The motivation to build relationships or be connected with others.
Injunctive Norm
Social norms that are perceived as being approved of by other people, influencing behavior by suggesting what is socially acceptable.
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