Examlex
Following the lexicographic rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
Existing Products
Goods or services that are already available in the market offered by a business.
Brand Revitalization
is the process of renewing a brand to make it more competitive, relevant, and visually appealing, usually involving rebranding strategies or product innovations.
Lost Sources
Refers to unavailable or missing original materials or information critical for research or analysis.
Brand Equity
The value and strength of a brand that stems from consumers' perceptions, associations, and loyalty towards it.
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