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Many Sales Managers Are Assessing Whether Equipping Their Sales Force

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Many sales managers are assessing whether equipping their sales force with tablets, such as Apple's iPad or Samsung's Galaxy, will be beneficial. The managers will make mental assessments of the features available and the benefits they offer as well as the value provided by those benefits. What is the term for this thought process?


Definitions:

Increased Permeability

A condition where a material or membrane allows more substances to pass through it, which can be significant in biological and chemical contexts.

Blood Vessels

Tubular structures that carry blood throughout the body, including arteries, veins, and capillaries.

Edema

Swelling caused by excess fluid trapped in the body's tissues.

Osmotic Balance

The regulation of water and solute concentrations across membranes to stabilize internal conditions of an organism or cell.

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