Which Term Refers to a Consumer's Mild, Negative Affective Reaction

question 79

Multiple Choice

Which term refers to a consumer's mild, negative affective reaction resulting from an unfavourable appraisal of a consumption outcome?

• A) dissatisfaction
• B) disgust
• C) disappointment
• D) disconfirmation

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Definitions:

Assumptions

Beliefs or ideas taken for granted without proof, often serving as a basis for further reasoning or arguments.

Phenomena

Observable events or occurrences that can be investigated scientifically.

Theory

A set of principles on which the practice of an activity is based or an explanation of the principles of phenomena.

Confirmation Bias

A cognitive bias that involves favoring information that confirms previously existing beliefs or biases.