Which Consumer Theory Proposes That Consumers Use Expectations as a Benchmark

question 73

Multiple Choice

Which consumer theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged and this comparison is a primary basis for satisfaction/dissatisfaction?

• A) attribution
• B) expectancy/disconfirmation
• C) input/output
• D) equity

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Definitions:

Market Goals

Objectives that a company or organization aims to achieve in its target market, such as increasing market share, revenue, or customer satisfaction.

Incremental Sales Revenue

Additional revenue generated from the sale of additional units of a product or service.

Incremental Marketing Effort

Additional marketing activities that are undertaken to build upon the initial marketing strategy.

Marketing Effort

All the actions and tactics a business uses to market and sell its goods or services to its desired audience.