Which Consumer Theory Proposes That Consumers Use Expectations as a Benchmark

question 73

Multiple Choice

Which consumer theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged and this comparison is a primary basis for satisfaction/dissatisfaction?

• A) attribution
• B) expectancy/disconfirmation
• C) input/output
• D) equity

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Definitions:

Active Listening

The fully concentrated and engaged process of hearing, understanding, remembering, and responding to what is being said.

Communication Transparency

The open and honest exchange of information and intentions, enabling clarity and trust in communication.

Proxemics

The use of space in communication.

Space

The physical or virtual areas within which an organization operates or individuals interact.