According the Expectancy/disconfirmation Theory, Which of the Following Leads to Consumer

question 64

Multiple Choice

According the expectancy/disconfirmation theory, which of the following leads to consumer satisfaction?

• A) positive confirmation
• B) positive disconfirmation
• C) negative confirmation
• D) negative disconfirmation

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Definitions:

Acknowledging Desirable Behavior

involves recognizing and reinforcing positive actions or conduct, particularly as a strategy in behavior modification.

Contextual Factors

Conditions or circumstances that exist outside of the individual but can significantly influence both behavior and development.

Differences in Status and Power

Variations in the hierarchy and authority levels among individuals or groups within a social structure or organization.

History of the Relationship

The chronological record of interactions, contributions, and significant events impacting the dynamics between individuals or groups.