In 2013, Rogers Topped the List as Canadian's Least Favourite

question 46

Multiple Choice

In 2013, Rogers topped the list as Canadian's least favourite mobile service provider. Which term refers to this negative affective reaction resulting from customer experience?

• A) consumer disconfirmation
• B) consumer dissatisfaction
• C) consumer anger
• D) consumer disappointment

---

Definitions:

Culturally Sensitive

Showing awareness and consideration for the cultural differences and diversity of others in one's actions or decisions.

Emic

An approach that studies cultures from the inside, focusing on the intrinsic cultural distinctions that are meaningful to the members of the society.

Etic

An approach in social science research that analyzes cultures from an outsider's perspective, focusing on universal, cross-cultural comparisons rather than systems and beliefs from within.

Culture Care Preservation

Strategies and practices aimed at maintaining and preserving the cultural beliefs, values, and practices of individuals or communities in healthcare settings.