Which Type of Behaviour Occurs When a Consumer Actively Seeks

question 107

Multiple Choice

Which type of behaviour occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?

• A) complaining
• B) disconfirming
• C) switching
• D) anti-loyalty

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Definitions:

Value-Based Pricing

A pricing strategy where prices are set primarily on the perceived value to the customer, rather than on the actual cost of production or historical prices.

Preventive Maintenance

Routine maintenance and inspections of equipment and facilities to prevent unexpected breakdowns and to ensure efficient operation.

Useful Life

The estimated duration of time over which an asset is expected to be usable by an organization, influencing depreciation calculations.

Economic Value

The assessment of value that a good or service offers to an economic entity.