What Can the Result Be When Negative WOM Spreads on a Relatively

question 106

Multiple Choice

What can the result be when negative WOM spreads on a relatively large scale?

• A) negative public publicity
• B) product recalls
• C) negative disconfirmation
• D) dissatisfaction

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Definitions:

Symptoms

Observable signs or manifestations of a disease or condition that are reported by the patient or observed by others.

Communication Specialists

Professionals skilled in conveying information effectively across various mediums and to diverse audiences.

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord.

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.