Elaine Had a Problem with the Computer Printer She Purchased

question 18

Multiple Choice

Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Which type of postconsumption behaviour is Elaine exhibiting?

• A) switching
• B) negative public publicity
• C) disconfirming
• D) negative word-of-mouth

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Definitions:

Net Income

The total earnings or profit of a company after all expenses and taxes have been deducted from total revenue.

Retirement Of Debt

The process of paying off or settling a debt obligation, either through periodic payments over time or a lump sum payment.

Accumulated Depreciation

The cumulative sum of depreciation costs recorded for a fixed asset since its initial use.

Patents

Exclusive rights to produce and sell goods with one or more unique features.