After Starbucks Changed Their Loyalty Reward Program, Sophia Was So

question 57

Multiple Choice

After Starbucks changed their loyalty reward program, Sophia was so dissatisfied with how stars were to be rewarded to loyal customers that she went to #StarbucksRewards on Twitter and tweeted "@Starbucks I'm moving to @TheCoffeeBean because their rewards are better than what you propose. Adios #StarbucksRewards." Which type of behaviour did Sophia exhibit?

• A) disloyalty
• B) disconfirmation
• C) switching
• D) revenge

Understand the considerations for developing messages for mobile devices including screen size and data consumption.

Differentiate between the formal and informal communication styles and their impact on the audience.

Recognize the importance of using visuals in enhancing comprehension and retention of messages.

Understand the role of communication in managing employee relations and interpreting business events.

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Definitions:

Tertiary Intervention

Strategies or measures taken to manage and mitigate the long-term effects or complications of a condition or disease.

Secondary Intervention

Actions or strategies that aim to reduce the impact of a problem or disease that has already manifested.

Primary Intervention

An approach aimed at preventing a problem before it starts by addressing potential risk factors and strengthening protective factors.

Blustein's Theory

Relates to the Psychology of Working Framework, focusing on the role of work in people’s lives and the factors that influence career decisions and development.