Talbot's Clothing Store Offers a Program to Its Customers That

question 5

Multiple Choice

Talbot's clothing store offers a program to its customers that keeps track of their purchases and offers a $25 award for every $500 spent. What is this an example of?

• A) commitment program
• B) loyalty program
• C) customer share program
• D) value program

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Definitions:

Objective

A specific result that a person or system aims to achieve within a time frame and with available resources.

Goal

A desired result or achievement toward which effort is directed; an aim or end.

Core Benefit Proposition

The fundamental value or advantage that a consumer receives from a product or service, serving as the primary reason for making a purchase.

Sustainability Doctrine

A set of principles focusing on meeting current needs without compromising the ability of future generations to meet theirs, especially regarding environmental conservation.