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According to the Expectancy/disconfirmation Theory, Disconfirmation Leads to Consumer Dissatisfaction

question 52

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According to the expectancy/disconfirmation theory, disconfirmation leads to consumer dissatisfaction.


Definitions:

Thrift Institutions

Savings banks and credit unions; depository institutions that historically lent money to households.

Money Market Mutual Funds

Investment funds that invest in short-term, high-quality debt securities and aim to offer returns with minimal risk, providing investors with liquidity and a modest income.

Difficulties

Challenges or obstacles that may impede progress, require problem-solving, or necessitate adaptation.

Deregulating Banks

Deregulating Banks involves reducing the rules and regulations imposed on banks with the aim of increasing financial institutions' ability to operate freely and innovate.

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