According to the Expectancy/disconfirmation Theory, Disconfirmation Leads to Consumer Dissatisfaction

question 52

True/False

According to the expectancy/disconfirmation theory, disconfirmation leads to consumer dissatisfaction.

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Definitions:

Personal Fable

The belief held by adolescents that they are unique and invulnerable, leading to risk-taking and a sense of personal uniqueness.

Cautious

Characterized by careful forethought to avoid risk or the potential consequences of an action.

Twins Separated

A study design in psychology that examines twins raised apart to understand the influence of genetics versus environment.

Specific Behaviors

Actions or reactions of individuals in response to external or internal stimuli, distinguished by their particular characteristics or patterns.