The Best Course of Action to Handle Negative Public Publicity

question 83

True/False

The best course of action to handle negative public publicity is to do nothing because the news will eventually go away.

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Definitions:

Equivalence Principle

The continuing redistribution of energy within a personality; if the energy expended on certain conditions or activities weakens or disappears, that energy is transferred elsewhere in the personality.

Psychic Energy

A concept in psychoanalytic theory referring to the energy produced by instinctual drives and processes.

Opposing Processes

A principle in psychology that refers to the idea that every process triggers an opposite counter-process, aiming to maintain homeostasis or balance.

Balance

The state of equilibrium or equipoise; in psychology, it often refers to mental or emotional stability.