What Can the Result Be When Negative WOM Spreads on a Relatively

question 106

Multiple Choice

What can the result be when negative WOM spreads on a relatively large scale?

• A) negative public publicity
• B) product recalls
• C) negative disconfirmation
• D) dissatisfaction

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Definitions:

Ethnocentric Practices

Ethnocentric practices involve evaluating other cultures according to the standards of one's own culture, often leading to prejudice and discrimination.

Unique Information

Information that is distinct and not replicated elsewhere, providing a competitive advantage or critical insight.

Employee Turnover

Refers to the rate at which employees leave a company and are replaced by new employees.

Absenteeism

The habitual non-presence of an employee at their job, which can be a sign of dissatisfaction, personal issues, or health problems.