What Can the Result Be When Negative WOM Spreads on a Relatively

question 106

Multiple Choice

What can the result be when negative WOM spreads on a relatively large scale?

• A) negative public publicity
• B) product recalls
• C) negative disconfirmation
• D) dissatisfaction

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Definitions:

Brand Name

A distinctive name identifying a product, service, or business that differentiates it from its competitors.

Government Regulation

Laws and rules established by government bodies that dictate how individuals, businesses, and organizations can operate within a society.

Promotional Strategy

The plan devised by a company to increase awareness of its products or services, encourage sales, and improve market position.

Pricing Strategy

An approach businesses use to set the prices for their products or services based on market conditions, production costs, competitor prices, and company objectives.