Sometimes Consumers Get So Mad at a Business That They

question 27

Multiple Choice

Sometimes consumers get so mad at a business that they become violent or try to vandalize the business. What is this behaviour called?

• A) rancorous revenge
• B) retaliatory revenge
• C) vengeance
• D) negative public publicity

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Definitions:

Payback Period

The length of time required to recover the cost of an investment, calculated by dividing the initial investment by the annual cash inflow.

Discount Rate

The interest rate applied in determining the current valuation of future cash flows via discounted cash flow analysis.

Annual Cash Operating Costs

Annual Cash Operating Costs represent the total amount of money a business spends on operating activities during a year, excluding non-cash expenses.

Salvage Value

The projected value left in an asset after it has completed its useful life.