After Starbucks Changed Their Loyalty Reward Program, Sophia Was So

question 57

Multiple Choice

After Starbucks changed their loyalty reward program, Sophia was so dissatisfied with how stars were to be rewarded to loyal customers that she went to #StarbucksRewards on Twitter and tweeted "@Starbucks I'm moving to @TheCoffeeBean because their rewards are better than what you propose. Adios #StarbucksRewards." Which type of behaviour did Sophia exhibit?

• A) disloyalty
• B) disconfirmation
• C) switching
• D) revenge

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Definitions:

Elaborative Rehearsal

A memory technique that involves thinking about the meaning of the term to be remembered, as opposed to simply repeating the term to oneself.

Maintenance Rehearsal

A cognitive strategy for keeping information active in short-term memory by repetitively verbalizing or thinking about the information.

Elaborative Rehearsal

A memory technique that involves thinking about the meaning of the information and making connections to other information in memory.

Retrograde Amnesia

A loss of memory for events that occurred before a specific point in time, often due to injury or illness affecting the brain.