Which Term Refers to a Sense of Attachment, Dedication, and Identification

question 73

Multiple Choice

Which term refers to a sense of attachment, dedication, and identification with a brand or service provider?

• A) customer commitment
• B) customer loyalty
• C) customer share
• D) customer consistency

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Definitions:

Stimulation and Crowding

The phenomenon where high levels of stimulation (from noise, people, etc.) can either energize individuals and improve performance or lead to discomfort and decreased performance, depending on context and individual differences.

Zimbardo

Philip Zimbardo, an American psychologist known for his research on social psychology, most notably the Stanford prison experiment.

Community Psychology

A branch of psychology focused on understanding and enhancing the relationships between individuals and their communities to promote well-being.

Quality of Communities

The overall condition or well-being of a community based on factors like social cohesion, safety, services, and economic stability.