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Explain How Relationship Quality Impacts Value for Both Customers and the Firm

question 9

Essay

Explain how relationship quality impacts value for both customers and the firm.


Definitions:

Negative

Characterized by the absence rather than the presence of distinguishing qualities, or expressing denial, refusal, or prohibition.

Salience

Being obvious or standing out.

Stereotype Formation

The process of creating oversimplified and generalized views about groups of people based on limited information.

Realistic Conflict Theory

Realistic conflict theory suggests that intergroup conflict, hostility, and aggression arise from competition over limited resources or conflicting goals.

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