Which Types of Ethical Evaluations Are Possible Once a Consumer

question 11

Multiple Choice

Which types of ethical evaluations are possible once a consumer enters into a situation that calls for an ethical decision?

• A) moral evaluations and relativistic evaluations
• B) contractual evaluations and relativistic evaluations
• C) moral evaluations and teleological evaluations
• D) deontological evaluations and teleological evaluations

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Definitions:

Key Performance Indicator

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Advertising Equivalency

A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.

Display Ad

An online advertising format where visual ads are served on web pages next to content.