Myrna Hates Big Business

question 40

Multiple Choice

Myrna hates big business. She thinks it feeds consumers' hedonistic desires, pollutes the earth, and makes excessive profits. At the G20 Summit in Toronto she threw rocks through several retailers' windows in an upscale retail neighbourhood in the middle of the night. She did this as a form of revenge against big companies. Which motivation of misbehaviour best describes Myrna's behaviour?

• A) unfulfilled aspirations
• B) thrill-seeking
• C) pathological socialization
• D) opportunism

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Definitions:

Overhead

Ongoing expenses related to the operation of a business that are not directly tied to specific product production.

Just-In-Time

Just-In-Time is a supply chain management strategy aimed at reducing inventory costs by receiving goods only as they are needed in the production process.

Pull Approach

A marketing strategy where demand is created through consumer interest, leading them to seek out a product or brand.

Total Manufacturing Cost

The aggregate of all costs involved in the production of a product, including direct materials, direct labor, and manufacturing overhead.