Examlex
What is the term for the practice of using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion?
Reliable
The consistency of a measure or test over time, ensuring that it produces stable and consistent results.
Psychological Test
A standardized measure of a sample of a person's behavior or mental processes, often used to assess aspects of personality, intelligence, or specific abilities.
Established Standards
Officially recognized criteria or benchmarks that are widely accepted and used for comparison or judgment.
Test-Retest Reliability
A measure of the consistency of a psychological test or assessment over time, indicating the stability of the results upon repeated applications.
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