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Negative public publicity occurs when negative word-of-mouth spreads on a relatively large scale, possibly even involving media coverage.
Marketable Securities
Financial instruments that can be easily converted into cash, such as stocks or bonds.
Financial Management
The strategic planning, organizing, directing, and controlling of financial undertakings in an organization or an institute.
Initial Capital Requirements
The amount of funds required to start a business, covering costs such as land, buildings, equipment, inventory, and working capital.
Assets
Any resource that a business owns and expects to use to its benefit.
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