Which of the Following Is a Central Component for Understanding

question 69

Multiple Choice

Which of the following is a central component for understanding consumer behaviour that is also the focal motivation for consumer misbehaviour?

• A) value
• B) exchange
• C) trust
• D) esteem

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Definitions:

Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place.

Scientific Process

A systematic methodology involving observation, experimentation, and analysis to acquire knowledge and understand phenomena.

Dissonance Theory

A concept that describes the discomfort felt when a person holds two or more conflicting beliefs, values, or attitudes, prompting a motivation to reduce the dissonance.

Self-Concept

The collection of beliefs and perceptions individuals have about themselves, encompassing aspects like self-image and self-esteem.