Describe How Public Opinion Is Measured and Some of the Challenges

question 21

Essay

Describe how public opinion is measured and some of the challenges that arise with polling.Specifically,discuss what sampling is,why sampling is used,and how the problems of social desirability effects,selection bias,the bandwagon effect,and push polling undermine survey research.

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Definitions:

Verbal Communication

The process of exchanging information and ideas using words, whether spoken or written.

Facial Expressions

The variations in the movement of the facial muscles that convey an individual's emotions, thoughts, or attitudes.

Kinesics

The study of body motion or body behavior as a form of non-verbal communication.

Verbal Communication

The use of spoken words to convey messages, ideas, or feelings.