The Difference Between Intended and Realized Strategy Is

question 17

Multiple Choice

The difference between intended and realized strategy is

• A)so great that arguably only 30% of intended strategy becomes realized.
• B)greater in unsuccessful companies.
• C)unimportant, because no-one ever expects the intended strategy to seriously be implemented.
• D)only a very small difference, in general.

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Definitions:

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.

Positioning Statement

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Target Market

A specific group of consumers identified as the intended audience for a product or service, based on demographics, interests, and needs.

Core Market

The core market is the primary segment or audience that a company targets with its products or services, often considered the central focus of its business efforts and resources.