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The Risk of Failure of an Innovation Is a Combination

question 65

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The risk of failure of an innovation is a combination of technological risk and market risk.


Definitions:

Person-Situation Controversy

A debate within psychology about whether behavior is more influenced by personality traits or by situational factors.

Trait Theories

An approach to the study of human personality which focuses on the measurement of consistent patterns of behavior, thought, and emotion.

Positive Self-Concept

An individual's view of themselves that is generally positive, reflecting a belief in one’s own abilities and self-worth.

Abraham Maslow

A psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

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