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Given the plethora of external influences, understanding the external environment requires managers to
Ting-Toomey
A scholar known for her work on cross-cultural communication, particularly the concept of face-negotiation theory.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.
Cultural Differences
The variety in norms, values, beliefs, and practices among people from different societies or ethnic groups.
Leadership Performance
The effectiveness and outcomes of a leader's actions in guiding and influencing a group toward achieving its goals.
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