If an Industry Has a Stable Environment and Firms Pursue

question 47

Multiple Choice

If an industry has a stable environment and firms pursue similar strategies,

• A)firms with similar resources and capabilities should have similar profit rates.
• B)firms with similar resources and capabilities should have similar structures.
• C)firms without similar resources and capabilities will have left the industry.
• D)strategists may as well shoot themselves, this industry is so boring.

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Definitions:

Communications Mix

The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.

Integrated Marketing Communications Campaign

A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.

Consistent Message

The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.