Industry Attractiveness Is Now More Important in Explaining Firms' Profitability

question 20

True/False

Industry attractiveness is now more important in explaining firms' profitability than competitive advantage.

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Definitions:

Gender Differences

Variations in the roles, behaviors, and attributes typically associated with being male or female.

Penetration Pricing

A strategy where a new product is introduced to the market at a low initial price to attract customers quickly and gain market share.

Skimming Pricing

A pricing strategy where a product is initially set at a high price before being gradually lowered to attract different segments of consumers.

Price-insensitive Customers

Consumers who are less affected by price changes and more focused on other factors such as quality, brand loyalty, or unique features.