Developing New Products That Truly Foster and Exploit Innovation to the Maximum

question 51

True/False

Developing new products that truly foster and exploit innovation to the maximum possible within the firm is the toughest challenge facing top managers of large multinationals today.

---

Definitions:

Mass Production

describes the manufacturing of large quantities of standardized products, often utilizing assembly lines and mechanization for efficiency.

McLuhan

Marshall McLuhan was a Canadian philosopher and professor known for his work on media theory and his prediction of the World Wide Web nearly thirty years before it was invented.

Medium Matters

The concept that the medium through which information is conveyed affects the interpretation and understanding of that information.

Baudrillard

A French sociologist and philosopher known for his theories on media, simulation, and hyperreality.